Gone are the days of using old-school methods for creating awareness and promoting products to potential customers. The future belongs to videos. It is the most effective and fastest way of marketing your brand or business.
According to HubSpot, 90% of customers have reported that product videos enable them to make purchase decisions. It also stated that 64% of customers will buy a product after watching its video.
Thankfully, technology has blessed us with video ads maker apps. However, most of them are not up to the mark or are complicated to use. Some are free, while others can be obtained for a price. Only a few come with reliable services and amazing results. One such app is InVideo.
It allows you to make promotional videos, Instagram stories, video ads and listicles. That’s why it is preferred by CNN-News 18, CNBC TV18, Sony Music, Rebel Foods, Aaj Tak and Snapdeal.
Before starting the review, you should know a bit about its background. InVideo was founded in 2017 by Sanket Shah, Harsh Vakharia and Pankit Chheda. It was funded by OperatorVC in the seed round. It uses various technologies for its website and is ranked 220,051 globally because it has monthly 147,884 visitors.
Now, without further ado, let’s see what its key features are:
- Ever-growing media library of millions of videos and pictures that can be used in your videos
- Intuitive user interface and advanced editing features
- Flexible and stylish designs for templates
- Videos can be created in multiple languages
- Accessible intelligent frames
- Pre-installed components like text boxes, stickers, GIFs and overlays
What Are the Benefits of InVideo?
InVideo is an exceptional video editor. It will take content and stories to a whole new level, whether they are for Instagram, Facebook, Twitter or YouTube. You can create fascinating content to appeal to your audience. Great videos mean more impact and more shares, which ultimately result in increased sales.
With customized branding, you can embed your channel’s or organization’s logo into the videos. You can also edit based on the preferences and requirements of the target market. Moreover, audio tools like voiceover will allow you to use your voice to make videos more interesting.
Pros and Cons
Just like other video maker tools, InVideo has some good and bad sides. Let’s first know the pros:
- Great for beginners as the software has an easy-to-use interface and is very reasonable
- Doesn’t require professional expertise to edit videos
- You can create high-quality videos quickly thanks to the various themes and templates available
- It is customizable, allowing you to use your own videos, audios and pictures
- Multi-language supports videos in nearly every language
- The drag-and-drop motion makes it easy to add or export multimedia files
- It provides different options for sharing content on social media websites
- InVideo works brilliantly with web applications, Windows and Macs
- Seamless integration delivers videos straight at your digital doorstep
- 24/7 online customer support is very helpful and responsive if you have any issues
Coming to the cons now:
- Not an appropriate platform for making lengthy videos because the maximum time is 10 minutes
- Doesn’t have advanced editing options like 3D editing, Picture in Picture, Multicam module, VFX effects, Chroma Key or VR support
- Impossible to produce 4K videos as the standard frame size is 720p
- It is dependent on an internet connection with high speed, making it hard to use for users with low speed
- It runs only on Google Chrome and can be slow sometimes
- Needs to include more overlays and template options
- The application is not available on mobile
- Absence of cloud storage is another problem
Who Can Benefit from This Software?
InVideo is a wonderful solution if you want to grab your audience’s attention. It serves agencies, startups, media companies, enterprises and brands to extend their audience and attract more customers with the power of videos. Whether you deal with music, animation, fashion, lifestyle, medicine, eatery, insurance, sports or e-commerce, this platform is for everyone. You can easily create and edit professional content with social videos creator like InVideo.
If you are at the experimental stage and do not want to spend any money, InVideo offers the perfect solution: a free plan to explore the platform. This plan allows you to make 5 2-minute monthly videos in 720p resolution. It also includes a standard media library, over 100 pre-installed templates and InVideo branding.
For newbies, the Starter plan is the best. It allows you to make 10 videos per month for $20 per month. The videos can be 3 minutes long in 720p resolution. You also get a standard library, more than 100 pre-built templates and your own branding.
With this plan, you can produce 30 videos for $50 per month. The video length is the same as the Free and Starter options, but the video resolution can go up to 1080p. You also get the same branding options, media library and templates as the Starter plan.
Organizations can make 60 videos every month for a monthly payment of $100. The video length can be 10 minutes with a 1080p resolution. You also get more than 100 templates, more than a million images, premium videos from Shutterstock and your own branding.
To make the payment, you can only use Visa and Mastercard to sign up for this service.
Marketing videos are the latest trend due to their versatility. That’s why most online marketers, as HubSpot revealed, are using video content to boost their digital marketing. While making them isn’t always effortless and pleasant, InVideo has made this process much faster and easier.
You can either build videos from scratch or start with the Quick Start and get a pre-made professional video. You can change the brand logo, name, account, typeface and color. Another great thing is that customer service is available all the time. If you have a specific request, you can write to [email protected] The software’s founder is always involved in the process. You can get in touch with them directly through the official website.
InVideo offers a 50% discount, please follow the link or click the banner below and use INVIDEO50 discount code at check out.
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